Antarang Foundation: Art × Evidence, Edition 1 – Goa
Media Relations & Placement, Campaigns, Partnerships & Experiences
The Approach
We designed the narrative around the idea, not the event. Three positions held it together:
Youth voice is insight, not anecdote.
Art is a method of interpretation, not performance.
The gap between education and employment is systemic, not individual.
What We Built
Narrative design and press materials
National, regional and cultural media outreach
Pre- and post-event coverage across print and digital
Reach across English, Marathi, Hindi and Konkani press
The Challenge:
Art × Evidence brought together youth voices, creative expression and research to understand how young people in India move from education into work. The first edition took place in Goa, with 45 students and Goa SCERT.
The objective was not event coverage. It was understanding.
The media needed to see what the initiative was really saying: that young people's lived experience, when given structure, can inform how India responds to youth employment.
The Outcome
23 pieces of coverage, from Mumbai Mirror and Indulge Express to The Navhind Times, Gomantak and Bhaangarbhuin. The story was not only picked up, but it was understood in the form it was intended. Antarang now holds a clear position in the conversation on youth employment, and Samagam will build on it.
